Tesla drops 'Full Self-Driving' name in Europe
Tesla now calls its driver-assist software "Tesla Assisted Driving" on its European websites, after Germany said the old "Full Self-Driving" name was misleading. Drivers must still watch the road. Germany says it will now back Tesla's push for approval across the European Union.
Tesla has stopped calling its driver-assist system "Full Self-Driving" in Europe. The software now goes by "Tesla Assisted Driving" on the company's European websites.
The change came after pushback from Germany's transport ministry. In a statement on Oct. 6, the ministry said the old name was misleading because the system does not do the whole job of driving. The driver must pay attention at all times and stays fully responsible for the car, Electrek reported. Tesla offered the new name during talks with Transport Minister Steffen Bilger in September.
In return, Bilger said he will support approval of the system across the European Union. Tesla CEO Elon Musk thanked him on X. The ministry also said the system should be allowed to go up to 10% over the speed limit, Electrek reported. Reuters has reported that the version approved in the Netherlands allows speeds up to 50% over the limit.
Tesla pages in Germany, Spain, the Netherlands and Slovakia now point to the new name, according to Reuters, as published by CNA. The U.S. site still sells "Full Self-Driving (Supervised)" for $99 a month.
Eight EU countries already allow the system, and Slovakia expects to become the ninth within days. An EU-wide vote has been pushed to December at the earliest. Approval needs 15 of 27 member states that hold 65% of the EU's people. France and Sweden have raised concerns about speeding.
Regulators in Sweden and Italy had also questioned the old name, Reuters reported. In the U.S., a California judge last year called the name "unambiguously false and counterfactual," Electrek noted. Tesla dropped its older Autopilot feature this year after a judge ruled its marketing was deceptive, TechCrunch reported.
What we know: The product has a new name in Europe and Germany will back it.
What we don't: Whether enough EU countries will vote yes in December.
Where outlets agree TechCrunch, Electrek and CNA all report that Tesla adopted the name "Tesla Assisted Driving" in Europe after Germany called the old name misleading.
Where they differ The outlets cited here report the same key facts so far.