Reddit plans to make people log in to use the site, as traffic from Google search drops, CNBC, Ars Technica and TechCrunch report. CEO Steve Huffman announced the shift in the company's third-quarter results, the outlets report.

Huffman said search traffic was "down meaningfully" in the quarter as Google leans on AI Mode and AI Overviews, CNBC reports. In October, search referrals fell by more than 1 million a week on average, Huffman wrote to investors, Ars Technica reports. He warned that daily users could fall by a low double-digit percent this quarter.

"Moving to primarily logged-in will ensure our users have the best Reddit experience possible," Huffman wrote, Ars Technica reports. He said it would help with ad targeting and protect Reddit's "extremely valuable" data. TechCrunch reports the move is meant in part to shield Reddit's posts from AI scraping.

Reddit will start testing the change in some markets outside the US this quarter, the outlets report. Huffman did not give a date for a full rollout, CNBC reports. He said the company is still working out what people who are not logged in will be able to see.

Reddit beat forecasts for the quarter, the outlets report. Sales rose 53% to $895 million, and profit rose 74% to $283 million, TechCrunch reports. But daily users in the US fell 2% from a year ago to 50.7 million, below what analysts expected, CNBC reports. Shares fell more than 15% after a weak sales forecast, the outlet reports.

What we know: Reddit will move to a logged-in site and start tests outside the US this quarter.
What we don't: When the change will reach all users and what logged-out visitors will still see.