KPop Demon Hunters, Toy Story and witch looks lead this year's Halloween costume trends, Quartz, Reader's Digest and The Boston Globe reported. Spirit Halloween's 2026 report also pushes varsity jerseys and licensed team wear.

Spirit Halloween sorted its forecast into three buckets it calls the hyped and the hot, myth and high fantasy, and chaos and horror, Quartz reported. Under the hyped group, the store expects KPop Demon Hunters looks to stay among the most worn fandoms. It does not expect them to fade after one year. Toy Story is its main family group costume. Woody, Buzz Lightyear, Jessie and Slinky Dog make up the core set, Quartz said.

Reader's Digest said Spirit Halloween's list mixes old favorites with new looks tied to movies, shows and games. Executive Kym Sarkos said the company tracks entertainment, gaming, social media and nostalgia all year. Reader's Digest also noted Toy Story 5's big box-office run as a boost for cowboy and space-ranger looks.

The Boston Globe said local shops still see strong demand for KPop Demon Hunters a year after the film's first wave. Shop staff also floated other Boston-specific jokes, but the demon-hunter line was the clear carryover hit in the cited talks. Varsity jerseys are pitched as easy duo looks that read from across a room, Quartz reported. A jersey also works on a cold night without face paint that smears by midnight. Spirit sells the looks in seasonal stores and online, Quartz said.

What we know: Stores and trackers put KPop Demon Hunters, Toy Story and classic witch looks near the top of 2026 Halloween demand.
What we don't: Which single costume will sell the most units by October 31, or how city tastes diverge from national lists.