Spain's prime minister has kicked off his re-election campaign with housing at the center.

Pedro Sánchez spoke to more than 5,000 people in Dos Hermanas, near Seville, on Saturday, Euronews reported. The snap general election is set for Nov. 29.

Dos Hermanas is the largest city in the Andalusia region where Sánchez's Socialists still hold power. It is also where he began his bid to lead the Socialist party in 2017. His 2019 and 2023 campaigns started there too, earning it the nickname "lucky city."

Sánchez called the election as a deepening housing crisis drives protests and puts pressure on his left-wing coalition, France 24 reported.

One case has become a rallying cry. Maricarmen Abascal, 87, received an eviction notice from the Madrid apartment she had lived in for more than 70 years, The Independent reported. An investment firm had bought the property and planned to raise her rent by 230%. She refused to leave and was carried out on a stretcher. She died on Wednesday, days later. Her story sent thousands of people into the streets. Some protesters have camped in tents.

Rents and home prices in Spain have soared, especially in big cities like Madrid and Barcelona. Young people say they cannot afford to leave their parents' homes. Tourist rentals and investment buyers are often blamed.

Sánchez has promised more public housing and limits on rents. His conservative and far-right opponents say his government has failed to fix the problem after years in power.

Housing has become one of the top worries for Spanish voters, and the Nov. 29 vote will show whether Sánchez can turn that anger into support.

What we know: Sánchez opened his campaign with housing as the central theme.
What we don't: whether that pitch will win back voters by Nov. 29.