Apple shares fell Friday after a report that the company is ordering fewer parts for its newest high-end iPhones.

Nikkei Asia reported that Apple cut October component orders for the iPhone 18 Pro and iPhone 18 Pro Max by about 15% to 20% from first plans, Yahoo Finance reported. The report cited weaker-than-expected demand and rising production costs.

Apple shares were down 1.9% before the market opened. They fell more than 2.5% early in the day, MacRumors reported, and closed down 1.11% at $336.64, according to Benzinga.

Memory chips are a big reason for higher costs. AI data centers are buying huge amounts of memory, and chipmakers are putting that business first. TrendForce estimates the cost of memory in a 256GB iPhone 18 Pro has jumped nearly 400% in a year, Benzinga reported. The Pro and Pro Max launched in September at $1,199 and $1,299, both $100 more than last year's models.

Apple also changed its launch plan this year. It released the iPhone 18 Pro, Pro Max and foldable iPhone Duo first. The standard iPhone 18 and a new iPhone Air are due in early 2027. Nikkei said that schedule may explain some of the order changes.

Early sales signs are mixed. Counterpoint said iPhone 18 Pro sales in China rose 12% from a year earlier in the first three days. But UBS flagged shorter delivery wait times in more than 30 markets.

Order cuts are not the same as sales. Suppliers adjust orders for many reasons, including stock levels and schedules. Investment firm Bespoke said reports like this show up almost every year after a launch and have had "virtually no long-term impact" on the stock.

What we know: A report says Apple trimmed October parts orders for its Pro phones.
What we don't: Whether holiday sales will match Apple's plans.