Google is putting more ads into its AI search answers, CNET and Ars Technica report. The move comes after Google said each AI Mode search earns less money than a similar web search, the outlets report.

Google business chief Philipp Schindler said search ad growth slowed in the third quarter because people are moving to AI Overviews and AI Mode, CNET reports. Those searches have fewer ads, and the ads cost less, Ars Technica reports.

In the US, Google is starting what it calls "multiturn ads," CNET reports. They can show up in follow-up questions in AI Mode when a chat turns to shopping. If someone asks how a smart fridge works and then asks for the best ones, fridge ads marked "sponsored" may appear, the outlet reports. Google says no ads will show if a search does not seem to be about buying.

Google is also bringing ads in AI Mode to 10 more countries, including Australia, Canada, India, Kenya and Singapore, CNET reports. It plans to add Brazil, Mexico and the UK later this year, the outlet reports.

Alphabet, which owns Google, took in almost $128 billion in the quarter, up 25% from a year ago, Ars Technica reports. But profit fell by almost $9 billion, and the stock dropped close to 12% after the report, the outlet says. Search grew 12%, slower than earlier in the year, Ars Technica reports.

Experts say the shift could send fewer readers to news sites and other publishers, CNET reports, because fewer people click on links below the AI answer.

What we know: Google is adding ads to AI Mode follow-ups in the US and expanding AI Mode ads abroad.
What we don't: Whether the new ads will make AI search earn as much as web search.