Google changed its privacy policy language so that when users let services such as Search or Gemini access Gmail, Drive, or Google Photos for the AI help tools, that data may also shape ads, The Verge and Ars Technica reported. The update carves an exception into Google's earlier promise not to use those products for tailored ads.

The Verge quoted the new policy: Search may process allowed data to personalize content, "including ads." Advertisers still do not get raw Gmail or Photos contents or names, and Google says it will not show ads from sensitive categories such as race, religion, or health.

Google's explanation, as the outlets quote it, is that the link runs only if users opt into the AI help tools. The Verge said people can disconnect apps from Search's the AI help tools features or disable Personalized Recommendations in Search settings. Ars Technica framed the change as Gmail potentially feeding advertising.

The shift matters for anyone who turned on deeper AI help across Google apps. Both outlets said the default promise about Gmail and Photos for ads no longer holds once those features are connected.

Google still says advertisers never see raw inbox or photo files. The fight is over whether AI personalization quietly widens the ad net. Privacy groups have long pressed for clearer off switches when new AI tools launch.

Users who never turn on the AI link stay under the old ad rules. Those who do may see more tailored ads. Settings pages hold the off switch.

What we know: The policy now links opted-in Gmail and Photos access to possible ad personalization.
What we don't: How many users will keep the features on, and how ad targeting will change in practice.