Etsy will no longer allow sellers to offer recipes, patterns and instructions made with AI, according to CNBC and The Verge.

Etsy announced the rules Thursday as part of a wider push to set firmer limits on AI, CNBC reported. The Verge said the goal is to cut down on "AI slop" on the site.

The ban covers what Etsy calls "functional guides," the outlets reported. These include cooking recipes and crochet or sewing patterns, CNBC said. They are usually sold as digital downloads.

The information in those guides "must be your own work, not generated by AI," Etsy said, according to The Verge. Sellers will have to show a real item made from the guide, CNBC and The Verge reported.

Every listing must now include at least one unedited photo of the real item, the outlets reported. The Verge said it must be shown "against a real background." Listings made by bots without human input are also banned, CNBC and The Verge reported.

"Today, many active buyers say they can't tell which items involve AI-generated content," Etsy wrote, according to CNBC and The Verge. CNBC said Etsy called it a "top-three barrier" to shopping more.

Etsy said sellers worry about their work showing up next to items that use AI in misleading ways, the outlets reported.

AI-made art is still allowed, CNBC and The Verge reported. But sellers must say it was made with AI, the outlets said.

If a buyer says an item is very different from the listing, the seller may have to give a refund, The Verge reported.

Etsy has struggled with a flood of AI-made crochet patterns, CNBC reported. At the same time, it uses AI to help shoppers find products, CNBC said.

What we know: Etsy has banned AI-made guides and now requires a real, unedited photo in each listing.
What we don't: How Etsy will spot AI-made guides and enforce the ban.