TikTok has permanently suspended an account used to promote "Musk," Alex Gibney's documentary about Elon Musk, citing its rules on political content, The Hollywood Reporter and TheWrap reported.

Distributor Bleecker Street was notified on Friday afternoon that the suspension was coming, The Hollywood Reporter and TheWrap reported. The move came as the film expanded from four theaters in New York and Los Angeles to more than 470 across North America.

The Hollywood Reporter said the suspension covers the account Bleecker Street used to buy ads, and that it can no longer pay to boost posts. The film's unpaid account remains active, the outlet reported. The film's verified TikTok account, @muskdoc, was still up early Sunday with about 20,700 followers, its public profile showed.

A Bleecker Street spokesperson confirmed the suspension, voiced "disappointment" in the timing and said the company was appealing, The Hollywood Reporter reported. A message from TikTok to the distributor cited a "level of severity with political-policy violations" and said "some violations trigger immediate suspension," the outlet reported. It was unclear which posts broke the rules, The Hollywood Reporter said, and TheWrap reported that TikTok did not specify which rules were violated.

One post that Bleecker Street could not pay to promote suggested seeing the film "before it gets shut down," The Hollywood Reporter reported. A TikTok representative did not comment, the outlet said.

Other platforms have also pushed back on the film. X, which Musk owns, has refused to run ads for it, and YouTube and Meta first rejected its ads before reversing course, TheWrap reported.

TikTok is partly owned by Larry Ellison, The Hollywood Reporter reported. Ellison appears in the film in a text message offering to help Musk pay for his purchase of Twitter, now called X, TheWrap reported.

The film earned about $70,000 in its opening weekend in four theaters, the two outlets reported. Industry estimates project about $297,000 this weekend, TheWrap reported.

What we know: TikTok cut off an account promoting "Musk" over political content as the film widened its release.
What we don't: Whether Bleecker Street's appeal will succeed and which posts broke TikTok's rules.