Google has launched Universal Cart, a shopping tool that lets people collect and track products from multiple retailers in one place, for users in the U.S., TechCrunch and The Verge reported Thursday.

The cart works across Google Search, including its AI Mode, and the Gemini app, so items saved in one place show up in the other, The Verge reported. Google plans to add Gmail and YouTube but has not given a timeline, The Verge said.

The tool can send notifications when a saved item's price drops or when an out-of-stock product is available again, and it can surface promo codes, both outlets reported. It can also weigh credit card perks when helping shoppers choose how to pay, according to TechCrunch.

Shoppers can pay with Google Wallet or move items to a retailer's own cart to check out there, The Verge reported. Checkout is tied to Google's Universal Commerce Protocol, an open standard the company introduced earlier this year to help AI agents and retailers work together, TechCrunch said.

Google first previewed Universal Cart at its I/O developer conference in May, both outlets said. The Verge noted that the launch comes just ahead of Black Friday and holiday shopping.

Rivals are pushing into AI shopping too. OpenAI and Meta have launched AI assistants that can shop online for users, The Verge reported, and TechCrunch said Amazon has also added "agentic commerce" features.

It joins other Google shopping features, such as product discovery in AI Mode and a "Let Google Call" tool that uses an AI agent to ask nearby stores whether an item is in stock, TechCrunch reported.

What we know: Universal Cart is rolling out in the U.S. in Google Search and the Gemini app.
What we don't: When it will reach Gmail, YouTube or other countries.