President Donald Trump stepped up his campaign to rename AI on Thursday. "The White House considers anyone that uses the term, 'Artificial Intelligence,' as opposed to the highly accepted new and more accurate term, 'Super Intelligence,' THE ENEMY!" he wrote on Truth Social, the New York Post reported.

The post came the same day as a White House science summit where tech companies pledged billions in computing help for federal research.

The push is not new. On Sept. 29, Trump signed an executive order telling federal departments to use "super intelligence," or SI, in place of AI in official messages, Poynter reported. "It's not artificial. We all agree on that," he said that day. He has talked about changing the name since at least July 2025, when he said he could not stand the word "artificial."

The order carries no penalty for using the old term, Crypto Briefing reported. It also defines super intelligence using the existing legal definition of AI. The government's AI.gov site began showing "SI.gov" branding on Thursday while keeping its old web address, Crypto Briefing reported, citing Axios.

There is a wrinkle. In the tech world, "superintelligence" already means something else: a future AI smarter than people in nearly every field, which no one has built yet, Poynter noted. Syracuse University professor Baobao Zhang warned that muddy terms could make it harder to write rules for the technology.

Some executives have played along. Nvidia CEO Jensen Huang said Thursday his company is "putting advanced Super Intelligence in the hands of America's scientists," the Post reported. Elon Musk has said he will rename his AI company SpaceXSI, Poynter reported.

Trump frames the name as part of a race with China and has called warnings about AI taking over a "hoax."

What we know: Federal agencies have been told to say "super intelligence."
What we don't: Whether the push will change how companies and the public talk about AI.