HubSpot is cutting jobs as it remakes itself around artificial intelligence. The Cambridge, Massachusetts, company, which sells marketing and sales software to businesses, said Tuesday it will lay off about 660 workers. That is about 7% of its staff, CBS Boston reported.

CEO Yamini Rangan shared the "very difficult news" in a letter to employees. "Over the past year, we have shifted our strategy from building software that helps customers grow to delivering outcomes for them with AI," she wrote. She said the shift is changing HubSpot's products, pricing and how it serves customers.

Rangan said the company needs to "move faster." The plan removes management layers to create what HubSpot's securities filing calls "a flatter, faster organization."

She also drew a line. The layoffs are "not driven by AI-related efficiencies," she wrote. "This change is about aligning our organization with our strategy."

Laid-off workers will get 20 weeks of base pay plus a week for each year of service, up to 30 weeks total. They will also get five months of health benefits and career help, CBS Boston reported.

HubSpot expects to spend $65 million to $75 million on the cuts, mostly for severance and benefits, its filing said. Most of that cost will land in the last three months of 2026. The job cuts should be mostly done by the end of March 2027.

The company also said it still expects to hit its revenue and profit forecasts for this quarter and the full year.

Some background: HubSpot is growing. In August, it said second-quarter revenue rose 20% to nearly $912 million.

What we know: About 660 jobs, or 7% of staff, are being cut.
What we don't: Which teams and locations are hit hardest.